Isaiah says that his younger years were hard because of bullying that happened to his older brother. He is best friends with his brother so he often tries to protect him in life because his disabilities make it hard for him to do so himself. When Isaiah started standing up for his brother the school bullies instead just turned to bullying Isaiah. One of the things they would bully him over was the way he smelled. They weren’t well off and often times waited extended periods of time before being able to get their clothing washed, because of this Isaiah is now extra conscious about smelling good all the time. He wants to have this cologne to put on every day before school to help grow his confidence in himself knowing that he’s the best smelling kid there!